Online visibility is important to any business hoping to compete in today's marketplace, but it can be difficult. Many businesses now offer their products and services online due to increasing numbers of people working from home. If you haven't made this switch successfully, your customers might have difficulty finding your products. Go through HiveLocal.com.au.
A traditional storefront can now have an online presence, which makes it easier than ever before. In addition to allowing you to include your location in searches for local services, Google My Business can also show information about what you offer to customers looking for what you offer.
Besides Google My Business, you can build credibility for your brick-and-mortar locations by establishing a website, running ads, and connecting with customers.
These tips will help you make the shift and make sure your business is found online:
1 – Determine your resources
Do you have enough staff to work part-time on marketing, or are you a one-person operation that spends all day providing services? There is really no substitute for time and resources, and it really relies on how many people are on your team and how much time is available to contribute.
Focusing on the areas of your business where you can get the best results without investing too much time and money can be a good idea if you don't have a huge budget. With some ads you can hire a 24/7 salesperson, and building a simple website is relatively easy.
2- Identify your target market
It will be easier for you to present your site to your customers if you understand exactly who they are.
An effective way to delineate your typical customer is to create a persona based on their characteristics.
You can speak directly to your customers when writing advertising material or doing promotion once you have defined this "perfect customer."
3 – Generate a list of keyword phrases related to your customers
You can now create a list of keywords related to their needs, now that you know who your customers are. In the next step, you can use these words to help narrow down your search, so that you can focus on those words that will bring you the most benefits.
You can use Google Keyword Planner as a free tool to find new keywords, see search volumes, and gain knowledge about the current trends. Using this list of keywords for your site can also be helpful when you're writing new content for your website to help you appear in search engine results and gain more traffic to your website.
4 – Analyze and research
In addition to knowing who they are, you've also developed a list of things that interest them. With this information, you will be able to determine where people are spending the most time online. This may be Facebook, LinkedIn, or a website specific to your area.
Getting a feel for where your customers spend their time online requires you to join related Facebook and LinkedIn Groups, search Twitter and simply keep on researching until you learn where they spend their time.
You will be able to better target your efforts if you have more information about your customers.
5 – Set up a blog
Establishing a blog on your website is another great way to increase visibility. Publish articles that are informative and authoritative about your products and services. This method has been shown to increase traffic to your site over time.
Your site's SEO is also enhanced by blogging about the topics your customers use to search.
6- Start using Google Adwords
Pay-per-click marketing provides the fastest route to driving customers to your website. You can set the keywords that Google Adwords will use to bring the most highly qualified traffic to your website based on the search terms they are interested in.
Due to the nature of this paid platform, you need to make sure your campaigns are highly targeted and are targeting the right people, offer your premium products and services, and target the right geographical area.
You only pay for Google Ads when someone clicks on your ad, you can set a daily budget, and you can limit your cost per click. They will all help you stay within your marketing budget and avoid wasting your money.
Get a free consultation to learn how online marketing can benefit your business if you're not sure Google Ads is right for you.
Make sure you are not invisible
If your potential customers cannot find you when they search for your products and services online, it doesn't matter how great your website and products are.
Whether you are unsure of how to begin, or simply do not have the time in the day to make the transition to the web, we can help. Contact us today for a free consultation. Alternatively, we offer a website and marketing package that includes all our digital marketing services as well as free website development.