It is estimated that throughout her life, the average woman will spend about $225,000 on skincare alone. The magnitude of this statement cannot be adequately contextualized. The beauty industry is varied, from perfumes, hair products, makeup. The makeup industry alone is valued at about $8b in annual sales. It is the most profitable branch of the beauty industry.
Quality is a very influential factor when it comes to makeup. Makeup brands use equipment from the best industrial mixers manufacturers to make their products. Women love it when their makeup quality needs are met consistently.
So what are these makeup brands that every woman needs to be aware of?
Chanel is a French brand that was founded in 1909 by Coco Chanel. It has its main headquarters in Neuilly-sur-Seine, France. Women across the globe have lauded Chanel products because of the excellent quality that they pack. Ther type of quality that comes with price tags that can make you wince in pain. A simple lipstick can set you back a cool $50, but it will be worth every dime.
Dior has been a household name for years thanks to its diverse enterprise. Best known for its perfumes and clothes, Dior is also a major player in the makeup industry. It was founded in 1946 by Christian Dior and has its headquarters in Paris. Their makeup catalog includes lip balms, lipsticks, mascara, luminizers, and others. Their standard price for most of their products is about $65.
Yves Saint Laurent is a brand that was founded by Yves Saint Laurent himself in 1936. Their cosmetic lines feature some of the most expensive makeup on offer, the quality, however, is undeniable. Their foundations, for example, have a smooth texture and are kind to the skin. Their product prices start at $60.
Another French company that is among the most recognizable beauty brands in the world. L’oreal was founded in 1909 by Eugene Schueller and has its headquarters in Clichy, France. Their product catalog features everything a woman can think of; from eyeliners to foundations, to mascara and lipsticks. In 2018, L’orela topped the Most Valuable Personal Care Brand list.
MAC Cosmetics was founded by Frank Toskan and Frank Angelo in 1984. It is based in Toronto, Canada. Initially, MAC was aimed at providing professionals in the fashion and makeup industry with the right tools for their careers. But with time, it became available for the generable public, and it has been received well. Their best selling products are the matte lipsticks that go for $19 a piece.
Estee Lauder is an American company that was established in 1946 by Estee Lauder and Joseph Lauder. The headquarters is based in New York. Estee Lauder made a name for itself when it became the first brand to introduce skincare products for men too. Some of their best sellers include a night repair creme ($178) and a micro essence creme that costs about $120.
Lancome was founded in 1935 by Guillaume d’Ornano and Armand Petitjean. It is based in Paris, France. Aside from producing elite makeup, Lacome also deals in fragrances and skincare products. Their makeup line features lip gloss, foundation kits, lips balms, lipsticks, among others. Pricing begins at $20, rising exponentially, depending on the item.
A world-famous brand that is sold in every country on earth. Revlon is an American brand based in New York that was founded in 1932 by Joseph Revson, Charles Revson, and Charles Lachman. They sell foundation, concealers, face powders and primers, creams, highlighters, and bronzers. They also have a wide variety of lipsticks, lipgloss, lacquers, and tints.
Givenchy is another French brand that has been around for 68 years. They started as a fashion and perfume house in Paris, France under Hubert de Givenchy. It was not until 1985 that the company started making inroads into makeup. Within the last three decades, Givenchy has been able to catch up with other established makeup brands.
Maybelline started as a small family business in 1905 under Thomas Lyle Williams. After some ups and downs during its formative years, Maybelline has established itself as the top cosmetic maker in America. They make foundations, lipsticks, mascara, lip gloss, tints, among others. Maybelline is currently based in New York City.
Burberry is a British brand that is more than just elegant trenchcoats. Founded in 1856 in Basingstoke, England, by Thomas Burberry, the company now serves women all over the globe. Burberry has interests in the fashion and fragrances industries on top of their makeup line.
Bold lash mascara, fresh glow stick, lip velvet, cashmere concealers are some of the products that feature in their store.
Giorgio Armani is easily in the top three makeup brands in the world, and they have the products to back that up. The company was opened in 1975 in Milan by Giorgio Armani and Sergio Galeotti. It started as an apparel maker before branching out into the beauty industry. They sell all types of foundation, lipsticks, eye makeup, concealers, bronzers, and a host of other products.
The beauty industry is one of the most profitable in the world, with a never-ending demand for newer and better products. Feeling good and looking good is every woman’s right, and makeup brings out that confidence in them.
There are many other makeup manufacturers who make quality products at lower prices. If you are looking to start your makeup journey, then this article is a good starting point.