The global fashion influencer marketing industry was valued at $1.5 billion in 2019, with an expected CAGR of 35.7% from 2020 to 2027 - figures that clearly represent the value fashion lovers give their favorite influencers. From Chiara Ferragni to Richard Biedul, Dulceida to Teo van den Broeke, influencers from across the globe are inspiring women and men to dare to play with color and structure and to express their personalities through fashion in casual and formal looks alike. If you are keen to pick up a few items for what remains of the summer or even for the cooler seasons up ahead, we hope you find inspiration from the following hot trends.
Minimalist Swimwear for Women and Men
When it comes to swimwear for women, Chiarra Ferragni’s Instagram page is always a good one to check out because she seems to live the eternal yacht charter or luxury resort holiday lifestyle. Then of course there is the amazing Simi Haze, who also loves island life. Hot Instagram beachwear looks include the ‘underboob’ trend, mixed and matched bikini tops and bottoms, and the minimalistic ‘triangle bikini look’. Similar trends can be found on the pages of hot male Instagrammers like Pietro Boselli, who is one of many influencers bringing back the ‘cool’ factor of minimalist racing briefs.
Cool Hued Casual and Formal Wear
Hues like fawn, camel, and beige are back in a big way in the Fall-Winter 2021 season, with brands like Uniqlo enticing men to embrace these desert hues with aplomb. From monochromed T-shirt-and-pant sets to loose-fitting jackets and ankle-length pants or coffee-colored workout gear and hoodies, nude tones exude a chic, elegant vibe that turns even day outfits into objects of admiration. Pair up your caramel-toned pants or tops with other items in hues like dark pink, lilac, and white to up the elegance factor.
A Little More Plaid, Please
Plaid prints are back, as can be gleaned from the pages of influencers like Luca Rubinacci, who shows how plaid can be chic and casual all at once. Rubinacci recently aced his look with a brown plaid jacket paired with a light blue shirt and burgundy printed tie. Add your favorite jacket pocket-handkerchief into the equation and accessorize the look with sporty, trendy touches like stacked bracelets of varied colors and sizes. Of course, plaid flannel shirts and buffalo check wool shirts and jackets will be seen in zones with colder weather.
If you love casual chic looks, definitely invest in a designer varsity jacket this season. They will be all the rage in Fall/Winter 2021, as can be gleaned from the Instagram pages of brands like Burberry, Louis Vuitton, and Y/Project. Wear them baggy and pair them up with wide-legged trousers or a kilt in a dark hue. If you prefer keeping your arms free then sweater vests may be more your scene. Check out the pages of Y/Project or Hermès for inspiration.
There are so many hot trends lighting up Instagrammers¡ pages that it can be difficult to keep up. For the summer, keep it minimalist chic and consider brief style swimwear that shows the fruits of your workout. For the fall and winter, stock up on tops, pants, and suits in desert-inspired hues. For the winter season, warm up in plaid coats or varsity jackets and for the ultimate chic form or expression, opt for knitted vests - both fitting and XL styles are big at the moment.