Trying to find an eCommerce platform for your fashion business can be extremely difficult and overwhelming because of the various comparison tables and feature lists available.
So often, we see that many people skip all the research and directly go with something they have seen work successfully with others in the past.
However, that can prove to be very harmful to your business and to avoid that. So instead, you must ensure that the platform you are choosing is consistent with your brand, raises the fashion marketing of your website, and reflects your existing capabilities as a firm in terms of both affordability and resourcefulness.
Your first goal should be to choose a fashion eCommerce platform that can help you thrive in your clothes eCommerce business while also ensuring its long-term viability.
If you weigh out all your options and then pick your eCommerce platform carefully, you can create a robust and user-friendly shopping website.
Tips for having a successful fashion business website
Since different companies have different specialties and genres unique to their brand, it can be challenging to figure out how an eCommerce website stands out from the heavy competition in the marketplace. To help you out, here is a list of some of the main strategies that are the key to having a successful fashion business website:
Personalized online purchasing for customer
 Personalized online purchasing is nothing new, but it is heavily influential. You can do this by either addressing the customer's email or customizing their homepage based on their past purchases and search history through an algorithmic program.
Professional product photography
One of the biggest mistakes happens when a product's picture on the eCommerce website is not accurate to how it looks in real life.
It diminishes the value of the product, but it also affects the brand's image if a customer sees the disparities between them after buying it. The best way to fix this is to capture all your products through product photography.
Having high-quality photos and numerous angles lets the viewer see all the components of the product. Unfortunately, it is common to see that the color of the picture and the product don't match a lot of the time. However, you can solve this by graphic design techniques and photo editing.
If you cannot edit them yourself, ecommerce photo editing services can be found online to provide you with professional product photography edits in record time.
Emphasize what sets your brand apart
It is challenging to be careful not to get lost in the crowd of all other eCommerce businesses in this digital commercial age. However, it is essential to let your customers know what uniqueness your brand offers them that they won't find anywhere else.
This will not only keep your existing customers interested but also attract new ones.
Five eCommerce Platforms for Your Fashion Business
Another aspect of complexity's vitality is its versatility. And that's what you're delivering in terms of digital content. Your digital product must be strong, and it should inspire your audience to take action once they have made a purchase.
It will be necessary for your fashion eCommerce platform to be highly adaptable, with powerful shipping and CRM connectors, a strong emphasis on automated marketing, and it should include merchandising functionality.
In addition, you will require a secure payment gateway, simple returns and exchanges policy, and a straightforward back-end system for your apparel eCommerce template to be successful.
We've put together a concise guide to selecting the most appropriate eCommerce platform for your company to assist you.
- Magento
What is the significance of Magento? It's adaptable, and it's well-liked and respected. It caters to luxury brands since it is a platform that can be easily customized to meet their specific needs.
You can also pick between the Open Source and the commercial versions of the platform - Magento Commerce – depending on where you are in your brand's journey. Of course, there are advantages to both, but you'll prefer the Commerce option if you're at a place in your business when you're beginning to think about expanding.
You can also personalize product recommendations, upsells, and cross-sells depending on pre-defined rules for your business.
The platform includes following features:
- Mobile Commerce eCommerce Search Engine Optimization
- Excellent service to customers
- Fashion eCommerce template designs that are elegant and dynamic
- OpenCart
Downloading and using OpenCart is entirely free. It is a strong shopping cart system that is open source and completely free. The best part is that there are no restrictions on the size of a company.
In addition, there is no restriction on the number of products you can sell in your store, and there is no limit to the number of manufacturers you can work with. This is particularly useful if you are launching an extensive product portfolio. Excellent filtering capabilities are available as well.
The platform includes following features:
- There are a total of 20 different payment options.
- You can host your website and upgrade without having to pay any fees or commissions.
- For your store, there are over 13,000 modules and themes to choose from.
- The interface is straightforward.
- Bigcommerce
Bigcommerce, as the name implies, is one of the most popular e-commerce platforms, and it is frequently compared to Shopify in terms of analytics, POS, hosting, security, and social integration. However, this does not imply that the two website builders for apparel brands are identical.
Bigcommerce's pre-built themes and templates assist you greatly in developing a user-friendly website without the need for coding or the assistance of a professional. The platform is also known for its extensive analytics and reporting capabilities and its comprehensive sales ability.
Bigcommerce offers three different pricing plans: Bigcommerce Standard ($29.95 monthly), Bigcommerce Plus ($79.95 monthly), and Bigcommerce Pro ($299.95 monthly).
It's such a good deal that if you pay for the Plus or Pro plan in advance for a year, you'll save 10%. Last but not least, before placing an order, remember to take advantage of the 30-day free trial.
- WooCommerce
Thief, Bandit, and Hackwith Design House are just a few clothing eCommerce sites that employ WooCommerce. WooCommerce is a WordPress-based shopping cart system.
On the other hand, WordPress accounts for roughly 26% of the internet and has long been the most popular content management system on the planet.
If you're switching from a content-only site to a fashion eCommerce site, WooCommerce ought to be your clear choice. The good news is that it is compatible with most WordPress themes, so you won't have to change the appearance and feel of your existing fashion eCommerce website if you don't want to.
Several WooCommerce capabilities, such as powerful order and inventory management systems, suit a clothing eCommerce company. In addition, this fashion apparel eCommerce platform includes conversion-boosting features like one-click refunds and guest checkouts.
- An easy-to-use back-end system.
- Wholly open-source and so adaptable to your needs.
- Setup, hosting, security, and maintenance are all under your complete control.
- Shopify
Shopify, widely regarded as one of the best website builders for small businesses, is an excellent place to launch your online clothes store. Their website is straightforward and quick to use.
Shopify does not require any design skills on your part, which makes it an excellent choice for businesses that are just getting started and don't have a lot of time or money to devote to design.
A quick load time is another advantage of Shopify stores, which lowers your bounce rate and makes your fashion eCommerce site rank higher in search engine results pages (SERP).
The eCommerce platform includes the following features: a comprehensive dashboard that consolidates all of your data in a single location.
- Integration with MailChimp
- Advice and tips, as well as phone support available 24 hours a day
- More than 100 free, fully responsive store themes are available.
- Excellent delivery alternatives are available.
- Commendable SEO characteristics
Final words
Fashion eCommerce is developing and changing at an alarming rate, and as technology continues to advance, this velocity will only increase.
Of course, given the already saturated industry and constantly shifting trends, this new potential also brings with it a slew of difficulties.
Nevertheless, by following in the footsteps of these online fashion retailers and focusing on providing an exceptional client experience, your eCommerce site will be well prepared for success.
Determine your company's objectives over the next two to three years.
Most of the fashion e-commerce platforms outlined above are well-established businesses that are excellent for your apparel eCommerce business.