Be it a small-scale business or a multimillionaire company, using vinyl stickers has always been in vogue as an advertising tool for them. But on the other hand, it has been seen that even though some companies have gone a long way in using stickers and decals for promoting their brand, they have failed to create an impression in people's minds. So, where did they go wrong? There are many things you need to follow before placing the order for the custom vinyl stickers. Let's have a look at the various factors that you need to consider to reap the full benefits.
Design of the stickers
A more specialized approach is required when you plan the design of such stickers and decals. Very few designers take the help of actual pen and paper to create the design. Everything is now digital! Most people involved with creating the intended designs do so with the aid of their computers. That helps them to visualize the whole picture. Software is available nowadays that has made the task easier. Whatever the case may be, you have to see to it that the design of your sticker has unique and eye-catching attributes.
No doubt choosing the apt color scheme for the design goes a long way in gaining prominence. Decide on the color you want to use for your brand. Maintain a balance in selecting the combinations. It shouldn't be too loud or too mellowed-down color sequences. Aim at maintaining harmony and choose combinations that would make the words pop out naturally.
Resolution of the image
No one would like to have their vinyl stickers with rough edges. A smooth appearance is what is desired. To achieve this, all you need to do is select a good resolution picture. This will ensure that the end product will turn out to be a replica of what you dreamt in your mind. The higher the resolution of the picture, the better the printing quality will be. It's advisable to avoid cropping or resizing the picture. Doing so may lead to the degradation of the picture quality.
The right material
Selecting the right material for printing solely depends on the purpose of the usage of the stickers. Vinyl is the chosen material for most of the stickers as it is durable, cost-effective, and easy to install. They do not fade or tear easily.
Choice of adhesive
You also get to choose from a wide range of adhesives if you are planning to order customized stickers. Depending on the surface you want to stick these pick your type. There's high tack glue, static cling, adhesive for using the stickers on rough surfaces, easy to remove type, and permanent adhesives.
Different printing options
The printing options you are likely to get are -
- Flexographic printing
- Hot-stamped stickers
- Large format printing
- Standard digital printing
- High-end digital printing
Whatever you finally decide to choose, keep in mind your budget. Selecting the proper criteria for the stickers or decals depend on the amount of money you are ready to invest for the purpose.