The Technological Advancements Affecting The Fashion Industry – LIFESTYLE BY PS icon

The Technological Advancements Affecting The Fashion Industry


Fashion has always been at the forefront of technological advancements, whether in the manner that clothing is made to the industrialization of these processes – and that hasn’t changed.

The current technological advancements and the internet have had far-reaching and ongoing impacts on the fashion industry as a whole, as well as people’s individual fashion choices. With this in mind, this article looks at the various ways in which technological advances have affected and advanced the fashion world.

Online Shopping

Online, you can now buy the latest fashion and pretty much anything to wear – from high-end bespoke fashion to day-to-day basics and workwear. All the big clothing brands – and even the smaller, independent ones as well – have reached their potential thanks to the internet, which is where they now make most of their revenue.

There has also been a massive shift toward re-commerce, and buying and selling vintage fashion is now one of the primary means to maintain a particular look or style at a fraction of the cost. Overall, the majority of fashion – no matter what kind – is sold and shipped through the online realm, and that’s only set to soar as time goes by.

Peer-to-Peer Bespoke Fashion Shopping

Peer-to-peer clothing and fashion shopping have always existed, and sites like eBay are now places where you can find anything in the way of used and new clothing, shoes, and fashion accessories. The buying and selling of fashion and shoes in this manner have taken off in a big way in the last couple of decades – and it’s mostly thanks to the internet.

Virtual Entertainment

The rise of virtual events and gatherings has become one of the positives left over from the recent pandemic. One of the related questions has been whether to dress up for these events or not – and in fact, there has been a surge in the virtual dress code.

From wearing smart work attire for on-camera meetings to dressing up for a virtual gambling tournament with friends at the country’s top online casinos, lots of people now make fashion a part of their digital time.

Virtual Dressing Room

Going to a high-end fashion store and trying on the garments of your choice is now possible using a virtual body double or a virtual dressing room in the comfort of your home. It is a much safer fitting or dressing room experience for many, and the buyer can genuinely see which colors, cuts, and shapes look best on them. For the retailer or fashion house, it is a clear advantage and has been proven to reduce the number of returns as opposed to those who buy before they try.

Technology affects all sectors and aspects of people’s lives, and fashion is no different. The way people shop for clothing, try on their purchases, and model possible fashion choices have all changed and are expected to continue to adapt as tech becomes more innovative. Who knows what the future holds for fashion when technology is advancing as fast as it is currently?