The riders carry a fire within them that ignites when they gather encouragement from the spectators who cheer their spirit and give them reasons to carry on their ride in life!
It all starts with a gaze, intimidating
That sparks a certain something in riders to fetch for
It then allures a thirst in them to seek
Which pushes them to further across borders
Embraced by the very warmth of the night,
A rider goes out, as a wraith might;
The bond between a rider and machine,
Is the truest bond – seen or unseen.
Why does one head out to chase the night?
The views? The skyline? The stars, the skies?
Nay – it's a chase for the chase’s sake
Led by these creatures of night.
Our Style Guide
