Questions to Ask Before Hiring a MedSpa SEO Company

A strong MedSpa SEO partner can fill your schedule, not just rankings alone. Before you hire, check if the company knows Botox, lasers, and skin services. Ask for U.S. results in cities like yours, with real call tracking data. 

You should see how they handle Google Business Profile, reviews, and maps. Look for clear plans on site speed, mobile pages, and easy booking buttons. Make sure content follows U.S. rules and avoids risky medical claims online. 

Demand simple monthly reports that tie keywords to leads, visits, and revenue. These questions help you spot trust, skill, and long-term fit fast today.

5 Questions You Must Ask Before Hiring a MedSpa SEO Agency

Choosing a MedSpa SEO Company  can boost bookings fast or waste months. You stay safer when you ask direct questions before signing.

Do you have proven MedSpa SEO results in U.S. cities like mine?

You need proof from med spas, not dentists, not gyms, not law firms. Ask for results from clinics in cities like yours, with similar competition and similar pricing. 

A quiet suburb and a busy downtown area behave very differently, and that matters. If the agency can’t explain that, the strategy is probably thin.

Ask for real numbers that tie to patient actions, like calls, form fills, and consults booked. Screenshots alone are easy to fake, so push for a clear story. What changed first, and what changed later. Also ask how long it took to see movement, because steady gains beat quick spikes. 

Look for examples that match your services, like injectables, lasers, body contouring, or acne care. If their case study is all about one service you don’t even offer, that is a mismatch. On the other hand, if they can show wins for your exact treatments, that is a strong sign.

How will you choose and target keywords for my treatments and locations?

Keyword planning should start with how people search, not how providers speak. Ask how they find real phrases used in your region, down to your neighborhoods. 

People rarely type “neuromodulator injection,”. They type simpler things, like “wrinkle shots near me,” even if it sounds casual.

You want a plan that ties each main service to a focused page on your site. One page for injectables, one for laser hair removal, one for body sculpting, and so on. 

Each page should match one clear intent, so search engines can trust it. If everything is shoved onto one page, relevance gets muddy and rankings stall.

Also ask how they handle location targeting without making spammy city pages. Good work uses smart structure, clear service areas, and natural wording. 

In addition, ask how they avoid keywords that bring the wrong crowd, like bargain hunters only. A ringing phone is nice, however the wrong calls burn staff time fast.

What is your plan for Google Business Profile, maps, and local listings?

Map rankings are picky, and small errors can slow you down for months. Ask how they check your business name, address, and phone across the web. Even tiny differences, like “Suite” versus “Ste,” can split trust signals. That sounds minor, but it adds up in local search.

Ask how they handle duplicates, old locations, and past phone numbers. A med spa that moved once can carry messy leftovers online forever. 

You want a clean trail that points to one main location, one main phone, and the right hours. Also ask how they pick service categories so your top treatments actually show.

Reviews matter a lot, so ask for a review system that fits your daily flow. It should feel natural at checkout, not awkward or pushy. In addition, ask how they respond to reviews, including rough ones. Calm replies show care and reduce fear for new clients who read everything.

Who creates the content, and how do you keep it compliant?

Med spa content is not just words for ranking; it shapes trust before a consult. Ask who writes it, and who reviews it for medical claims. You want content that explains benefits and safety in plain language. You do not want wild promises that trigger complaints or sound shady.

Ask how they avoid risky lines like “guaranteed results” or “zero risk.” Those phrases can cause trouble with state rules and can also scare smart readers. 

In addition, ask how they handle before-and-after talk and photo captions. Some states have stricter rules, and rules can change without much notice.

Also ask how they protect privacy in stories, testimonials, and images. If a post hints at a client identity, that can become a real problem. Content should stay respectful, simple, and clear. On the other hand, copied content can sink you, so ask how they keep every page original for your clinic.

How will you measure success, and who owns the work if you leave?

Reports should be simple and tied to outcomes you can feel in the business. Ask what they track, like calls, form leads, direction requests, and booked consults. 

Also, ask how they filter junk leads, like spam calls and wrong numbers. If they can’t explain that, the results may look bigger than reality.

Ask how often you get updates, and what happens if rankings dip. Local search can shift after updates, so you need a plan, not panic. In addition, ask for a baseline report at the start, then monthly progress against it. That makes improvement easy to see, even when growth is slow.

Ownership is a big deal, so ask who controls logins, listings, content, photos, and tracking. If the agency holds everything, leaving becomes stressful and costly. You should own your assets, plain and simple. On the other hand, a fair agency sets you up to stay, not traps you to stay.

Conclusion

Choosing the right MedSpa SEO company protects your budget and your reputation. Use these questions to spot real skill, not smooth sales talk. You should look for clear proof, clean local work, and honest timelines. 

Also, check who owns your listings, pages, and tracking numbers. When answers feel fuzzy, walk away and keep searching. A solid partner helps your clinic show up on maps, earn trust, and book more visits.