If you’re one of the lucky few corporations that have managed to make it through this pandemic without taking a massive hit to your profits, it might be tempting to nurse an unhealthy nostalgia for the days before digital marketing. It may seem as though the days of brainstorming commercial jingles and mapping out straightforward but captivating ads were simpler, more streamlined.
Hear this: that is an illusion, a flight of fancy that will likely leave your company less productive and more likely to get subsumed by your competitors. The truth is that while the recent technological revolution fundamentally altered the way the world works (not excluding the business world, of course) and in turn made traditional marketing slightly less effective, the technology that has become integrated with every facet of our lives can provide lucrative opportunities to businesses looking to change and grow with it.
The digital world is a new frontier that greatly rewards those bold enough to explore it, offering widespread accessibility, greater operational efficiency, and the potential for exponentially increased brand awareness that triumphs even that of commercials on network television.
For those who are unfamiliar with the territory, however, it can be difficult to modify how their business works in a way that maximizes the benefits reaped. Luckily, there are successful templates out there that companies looking to make their mark can base their forward-looking developments on.
If you’re looking to maximize the value of your social media presence and increase your competitive value in our new, digitally-bent world, read on. Here are a few tips to help you prepare your business for success in the digital age.
Social Media and New Mass Market Advertising
While you might have seen cartoons in your local newspaper mocking the apparent propensity of the young toward using social media frequently, social media platforms are populated by people of all ages, including your customer base. Therefore, in order to maximize the potential for brand awareness growth, your first step should be to attain social media accounts on every popular platform, with Facebook, Twitter, Instagram, and TikTok being among the most necessary accounts to have.
These platforms tend to attract people across a wide swath of demographics, with Facebook typically attracting older Millenials and Boomers and TikTok populated with younger Millenials and Zoomers, and having accounts on all of them with similar messaging will make sure that your message gets out to the broadest possible audience.
Once that’s done, you need to begin creating content. Content can take many forms and will likely vary from platform to platform. Facebook, for example, is an excellent place to post long-form written content, such as event postings or hosting contests, where TikTok is a better place for ask-me-anythings and video content. Proper social media management will involve recognizing the differences and strengths of each platform and tailoring your content creation to each one.
Take a Hard Look at Your Hardware
Sometimes it isn’t just what you’re doing out on the web, but the actual processes at home that need improvement. While newer businesses might be more naturally bent towards operating digitally, more established companies might have some difficulty adapting their processes to the demands of the digital market; and depending on how long they’ve been around, they might need a technological overhaul as well.
Fortunately, experts like JDE Consulting are around to help provide the expertise you need, a detached, third-person perspective that can give you an honest evaluation of what may need to improve. Consulting services like JDE are known to help businesses looking to transition into the digital sphere significantly, providing services such as cloud/hosting aid, app development, security services, and database administration.
You can, of course, choose to do all of these things yourself: but for the inexperienced, or those who have not yet found success in the digital world, a consultant can help you get straight to where you need to be with as little turmoil as possible.
COVID Regulations: A Booster into the Future
Chances are that your company has already had to change quite a bit of how it operates for the COVID pandemic, forcing you to give your customers more remote offerings and services. While it’s safe to say that few consequences of the COVID pandemic have been positive, the changes you’ve already made might prove a good jumping-off point for other forward-thinking, digitally-integrated changes you may need to make. Establishing an online footprint and hiring a consultant are just two ways you can better prepare your business to adapt to the needs of our ever-changing culture.