Conducting business amidst the current pandemic has put a huge strain on many SME companies. While most employees have been forced to work remotely, others have suffered salary cuts and even lay-offs. Business growth has been severely hampered – some businesses have even been forced to shut down entirely.
Packaging companies have borne the brunt of the Covid-19 pandemic in many ways. For instance, the tightening border restrictions have made it harder to provide courier services internationally. Despite the barriers that exist, there’s still a huge demand for high quality packaging supplies. You can now get sturdy masking tapes for packaging at a remarkably affordable price.
Here are 5 ways in which packaging companies improve their online business during a pandemic:
- Strengthening their online presence
The advent of social media has opened up remarkable marketing avenues for all types of business. Today, millions of brands rely on social media platforms such as Facebook and Instagram to increase their market share and gain more revenue. Packaging companies are not left behind.
They are slowly gaining leverage by hiring professional SMM managers to boost their online popularity. Interestingly, 74% of consumers are influenced by social media when making purchasing decisions. This represents millions of people looking for a convenient mode of shopping. If you’re interested in boosting your online business amid this ravaging pandemic, ensure you fortify your social media presence.
Reinforce your brand image and create a stronger impression of your brand using social media. You can do this by using a cohesive brand design on your pages that harmonizes with your product packaging design and your brand’s signature colors, fonts, and graphic elements. Much of social media is driven by visual content. Hence, brands must get into the trend to make themselves visible and memorable to consumers.
- Enhancing communication with customers
It’s often mentioned that the customer is always right – this quote especially rings true when there’s a pandemic. The superb impact of proper communication is too valuable to be swept under the rug. You have to be willing to listen keenly and respond appropriately to customers’ demands and suggestions.
The simple act of sending a reassuring message to your clients is enough to gain their favor and trust. Gladly, many packaging companies are using email and social media messaging services to communicate with their customers. These firms are constantly informing clients about issues like how they’re keeping their staff and customers safe, and whether they should expect any delays in production.
- Focusing on SEO
More companies are relying on search engine optimization (SEO) to improve their online rankings on Google. The current pandemic has prompted many governments to impose lockdowns in an effort to control the virus.
As a result, people are conducting more online queries and transactions now than ever before. If your online e-commerce site isn’t properly optimized, it risks losing its strong online foothold. Delightfully, more packaging companies are improving their SEO and consequently driving more traffic to their websites. You can optimize your site to target search items that are related to Covid-19. In addition, ensure that you’re constantly updating content on your site and improving your webpages.
- Growing their networks
B2B companies risk losing growth opportunities unless they expand their networks. As the pandemic reaches its peak, it’s becoming harder for service providers to operate business efficiently. However, some firms have gradually learnt to remain afloat by partnering with investors and other relevant parties.
Experts highly recommend networking during this pandemic and beyond. Building valuable networks not only helps companies to create long-lasting connections, but it also broadens their customer base and boosts revenue. More packaging companies are using this technique to improve their online business.
- Planning ahead
One of the most valuable lessons we’ve learnt from this pandemic is that of planning ahead. Since a stitch in time saves nine, it’s much better to be prepared for any eventuality that might occur. Many packaging companies were caught off guard by the novel coronavirus pandemic, causing major disruptions in business processes.
They’ve since learnt the importance of implementing contingency measures and planning ahead of time. When planning, the first course of action should be to conduct a thorough business audit. Find out where you’re losing revenue and where you’re gaining profits. In addition, make proper provisions for remote collaborations among employees, Covid-19 brand response, project postponement and similar elements.
The future of packaging companies
Despite Covid-19 infection rates still soaring, the future of ecommerce looks bright. Packaging firms have realized that they can still conduct online business with remarkable success.
They are slowly readjusting to ensure that their staff and customers remain safe throughout the pandemic. In addition, many governments are playing their part by injecting debt-relief grants and emergency funds to SME businesses. Companies looking for a financial boost can easily take advantage of these government funds.
Clearly, packaging companies employ a wide range of techniques to improve their online business even during pandemic times.
