Table of contents
- Introduction
- Create a focal point
- Speak to your target audience
- Give them something to gain.
- Keep the content simple.
- Call to action.
- Use high-quality print materials.
- Conclusion
Introduction
In every marketplace, there is a constant search for means to stand out from the competition. Branding, marketing, and advertising are essential elements to both be selected by customers and earn their loyalty. With the constant need to stay ahead of competitors, you cannot just throw around random marketing strategies and hope they work out; there needs to be a plan and mode of execution in order to get the best results.
When considering marketing strategies, two main factors should be on your mind: budgeting costs and the effectiveness of this strategy. Very few marketing strategies offer both low cost and high effectiveness, although flyers offer both.
Flyers are not a new marketing strategy, as they have been in use for centuries. Even with the advent of modern technology, they remain a go-to for many businesses and companies. The longevity of flyers has proven they are an effective and dependable marketing strategy when done right.
Still, while flyer distribution has proven to be an advantageous marketing strategy, especially for a business just starting up, simply copying and pasting something together will not cut it in today's market. In this article, brought to you by HelloPrint, we will give you some tips on how to design flyers for high-impact marketing:
Create a focal point.
What do you want the viewer to see first once they look at your flyer? That is the focal point. The focal point must be able to grab the attention of the viewer once they look at this flyer and keep them fixated on reading through the rest of the details.
You can achieve a captivating focal point by doing the following:
- Vibrant colours: Colours have the ability to catch the eye of a viewer and stir up certain emotions in them. Deciding on the right colours for your flyer is an important step to stealing the attention of any potential customers.
- Be sure to do some research with regards to colour in order to select one that will create the emotion you want the viewer to feel once they look at your flyer.
- Professional imagery: Whatever your flyer is centred on should not have blurry-looking images as a main highlight. Ensure to take high-definition professional images of whatever you are marketing.
- If you cannot take some images yourself, high-definition images are easily downloadable on many sites across the internet. Make use of Shutterstock, Freepik, or any other site that allows you to download professional-looking images.
- Easy-to-read fonts: Font selection usually seems like an easy part of designing, but it is a part that is very important. You must select a font that brings together your design and is also very legible.
- Typography: After your font has been selected, adding an extra touch to the letters can also bring that wow factor into your design. Search through sites like Pinterest to gather inspiration on how to edit these letters to create something brand new.
After selecting the colour, font, and image, ensure to blend all these elements together to complete your focal point.
Speak to your target audience.
Every business, brand, or entrepreneur has a specific target audience. It could be based on age (2 years–9 years, 10 years–14 years, 15 years–18 years), gender, social status, and any other means of classification. Understanding your target audience is the first step to communicating with them.
Are you trying to convince them to stop by a shop? buy a product? or attend an event? Use this flyer to craft a message suited to this target audience.
You can add subtle touches that you know might interest them to entice them even more.
Give them something to gain.
It is not enough for this flyer to target their interest, especially when trying to win over new customers. When a person looks at a flyer, you have to give them a reason to read through to the end in order for them to get the full details.
Add bonuses like "This is a one-time offer," "Buy two at the cost of one," "20% off your second purchase," or any other bonus that you know might interest them. You can also add coupons to this flyer or anything else that can spark the viewer's interest in shopping with you.
Keep the content simple.
The thing you do not want to do with this flyer is bore the reader. Keep the information simple and straight to the point.
The purpose of this flyer is to pique their interest and then give them the necessary information. If you give them too much information, you might lose them. Keep all the content concise and straight-forward.
Input the brand logo, brand name, and catchy tagline so the reader is well informed about your brand and is reminded every time they look at your flyer.
Do not forget to add necessary details like the company phone number, the company website, active social media handles, and any other important contact information.
Call to action.
A call to action is necessary, as the reader must know what to do after reading this flyer. "Call this company line," "Visit this website," "Go to this store"—these are all valid calls to action, and yours must contain one as well.
Use high-quality print materials.
The design of the flyer is as important as the material it is printed on. Ensure to select the best possible material that is within your budget, so that the viewer will be much more likely to hold on to it for longer.
Conclusion
No single marketing strategy is sure to be successful. Flyers offer a flexible, cost-effective, and easy-to-manage means of marketing that outweighs whatever cons they may present. Start your marketing campaign today with the strategy that provides the least risk: using flyers.
