Did you ever wonder how they make mens leather jackets look so appealing on websites that you instantly want to hit the buy button? Heck, how do they even come up with such unique designs and concepts? 

Whether you buy your leather jackets from a high-end fashion label, or a regular eCommerce site, the BTS of every men’s leather jacket is astonishing. From the illustrators designing and skilled craftsmen sewing to the photography for social media marketing, every step holds immense importance. Even the eCommerce creatives who translate the shots into visual stories is a journey of its own. 

And we are here to take you through all of that happening behind closed doors. So buckle up, because we’re about to unleash the biggest secrets of mens leather dress jackets and what makes them so irresistibly hot. 

Behind the Canvas: How Fashion Artists Design the Perfect Mens Leather Jacket

Sketch to Sample Workflow & Sustainable Material Selection

After having an inside look at Prime Leather Shop’s creative design studio, it’s evident that every leather coat jacket mens originates from a moodboard. Researchboards and moodboards, almost like Pinterest boards, gather inspiration for conceptualization. Once the theme is set, like utility or punk, the silhouettes are finalized. For example, the theme of the Highlands Cityscape mens leather jacket by PLS is athletic and urban, hence the bomber silhouette. 

Then the designs are drafted on paper and once finalized, they are illustrated digitally. Multiple variations are tried digitally featuring combinations of colors, materials, and elements. The materials for the leather jacket men are also selected focusing on leather type and lining material that will minimize wastage and last durably. Then oaktag or Manila paper is used for pattern making of the leather coat jacket mens. It takes the proportions once and for all for consistent sizing. The last stage involves creating a prototype featuring skilled craftsmanship. 

Decorative Detailing: Embroidery, Paint, & Custom Artwork 

Just like the silhouette designs, embroidery designs and artwork for mens leather dress jackets are also illustrated on paper using an HB pencil. The artwork is then digitized using software like Adobe Illustrator and Wilcom. Only those designs that are finalized by a creative panel move to the next stage of pattern stitching. In this phase, the embroidery design is created on the same patch of leather that was finalized originally for the leather jacket men (during the material selection stage). 

For embroidery, like the quilted shoulder padding in the Speedster cafe racer jacket by PLS, separate patches are created using a commercial embroidery machine. These are then sewn onto a clean, deglazed leather jacket men to ensure adhesion. For custom artwork like hand painting or airbrushing, the process is pretty similar except that a commercial machine is rarely used. Moreover, paint sealing applicants are used at the end of the custom artwork and the jacket is cured for up to 48 hours. 

Photography That Sells: Capturing Leather Jackets for Online Stores

Studio Lighting Tips to Reveal Texture & Patina

Photography of a leather jacket men is different to regular product photography because of the sheen on the leather. So you want to emphasize the leather texture without focusing on the unnecessary shadows. The best way to do so is by using soft light and positioning it at angles which do not cause reflections on the jacket. Head below to learn the tips and tricks which can help you deliver the true character of your mens leather jacket: 

• Direct the lightning at an angle that’s between 45° and 90° with the side profile of the jacket in the frame. 

• For distressed mens leather dress jackets shoot at very low angles (below the eye line) to highlight the imperfections. 

• Always use a softbox and grid/barn doors to position the light on the focal point like a sherpa.  

• Separate the jacket from the background by using a small LED rim light at a ¾ rear angle. This is particularly helpful when the backdrop is dark. 

• Go for a gradient backdrop instead of a solid as it will bring a subtle glow to the jacket with rim lights. 

Lifestyle Shoots: Story-Driven Images That Elevate Brand Aesthetics 

Let’s first get the facts straight, fashion photography is all about delivering the right story to the right person. The images you create of the product for your brand shouldn’t be casually planned, there should be a narrative behind it that triggers your target audience. So for a leather coat jacket mens, you first have to decide who is the target audience - a biker, an intern, or an old-school middle-aged guy. Then select the tone - it could be rebellious, winter noir, luxe, anything. 

Next comes the background - where the shoot is going to happen, and this depends solely on the tone of your shoot. Having decided these, you’ll craft a visual narrative, like if it’s a shoot for a biker jacket, the model must be seen with a heavy bike, he should be placed in the middle of nowhere to indicate loneliness, and there must be open air to show freedom. 

Pro Tip: Add multiple-moment shots on the website as they deliver the deeper meaning behind the images. 

Frequently Asked Questions

How do photographers make leather jackets look premium in eCommerce shots?

Photographers usually use soft and contoured lighting while taking shots of leather coat jacket mens. To achieve a healthy look, the jackets are also stuffed with foam that eliminates the creases. 

What decorative elements can artists add to a classic mens leather jacket?

Most mens leather dress jackets usually feature seamless panel embroidery and quilts which are simple. Patches, epaulettes, studs, zipper tabs and lining are a few other ways to jazz up a classic mens jacket. 

Which web design themes best showcase high-resolution fashion photography?

The classic WordPress themes of Astra and Divi are ideal for displaying fashion-related images. However, Novo Photography and Sonora are photography-dedicated eCommerce themes, which makes them the most reliable. 

How can I optimize leather jacket images without losing artistic detail? 

The key is to always shoot the jackets in high resolution to catch the details like texture and grain. For product listings, save in JPEG format and resize the image to your display size. Also, use image optimization tools to preserve leather texture digitally. 

Why do interactive 360°spins increase conversions on fashion sites?

Firstly, the buyer can view the product from all angles which adds credibility to the site. It also allows you to zoom into the product to check details like cuts and stitches. Plus, it increases engagement on a page which often leads to high conversions.