Strategies For Securing Exclusive Luxury Watches – LIFESTYLE BY PS icon

Strategies For Securing Exclusive Luxury Watches


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Are you a luxury timepiece collector? This pursuit takes a lot of dedication and commitment to keep your collection in top condition – you want to be adding only the most exquisite additions. 

There are many different components that make horology what it is today, from the craftsmanship to the prestige attached to each brand and model. Having an understanding of this will help you build your collection strategically. The luxury watch market is lucrative, but how can you optimise your investments? Here are some pointers on how to secure the most exclusive new additions.

Exclusive Luxury Watches

Understanding exclusive watches: What sets them apart

Understanding the appeal of luxury watches is a good place to start. Watches of this calibre are enduring status symbols and there are key features that set them apart from the rest. 

The case itself will be made from high-quality materials like stainless steel, platinum or gold, which may not necessarily be identifiable by eye, but it has a huge impact on its value. The glass, otherwise known as the glass crystal, tends to be made from sapphire glass, mineral glass or plexiglass. This helps to protect of the inner workings while decreasing the number of scratches on its surface. Even the watch movement makes a difference and can be categorised as any of the following:

  • Quartz
  • Mechanical
  • Automatic

Then, of course, the manufacturer and brand itself make a huge difference. Many prestigious watchmakers have refined their products over decades, often dating back over 100 years. Luxury names in this space include brands like Rolex, who have a rich heritage of crafting timepieces. Often, these brands release collaborations or limited pieces that add to the exclusivity of certain models.

Key steps before pursuing exclusive watches

Conducting research on the various brands and models within this key is essential. Knowing the history will help you identify valuable or exclusive watches to add to your collection. Subscribing to industry updates and staying on top of new releases will mean you can stay in the loop about special editions. You can also watch forums, follow relevant social media pages and subscribe to watch publications. 

Building relationships: Cultivating connections with authorised dealers

On top of your own research, networking with the right people is key. This means creating connections with dealers that hold a solid reputation. If you have good connections, it means you’re more likely able to access exclusive releases, plus it adds a social element where you can meet like-minded people and learn new things.

Attending watch events and auctions: Seizing opportunities

By engaging with the luxury watch community, you can stay in the know when it comes to special events. This might include fairs, exhibitions, auctions and other events that allow you to meet authorised dealers and view a wide range of watches that might make it into your collection. In these environments, you may be able to secure timepieces at a great price, so long as you’re clued up on which pieces hold good value. 

Timing and patience: Playing the long game

Timing is a whole other ball game. As you’d expect, it takes patience and persistence to secure certain models – and once you come across something that fits the bill, you’ll need to act swiftly to secure it. The secondhand market is a great way to access exclusive timepieces that others simply won’t come across. 

Being prepared for exclusive purchases

Anyone who collects luxury items needs to have a handle on the finances involved. Budgets need to be drawn up and realistic expectations should be set. Financial planning is key to anyone seeking out and collecting expensive items like these.