Are you tired of posting content for no one to see because you don’t have very many followers? Do you want to know what you should be doing in order to gain more followers and how you can change up your posting to make it more desirable?

Social media has now allowed for anyone to become well known. These people on social media are called influencers. Social media is also a great place for businesses, brands, charities, and others to grow their brand awareness and become more recognisable to the public eye. Instagram has quickly proven to be one of the best social media platforms for this, with one of the biggest social media audiences of over one billion active users every month.

Instagram is a fantastic way to reach an incredibly large global audience, especially when using a growth service like Growthoid to get Instagram followers, and even narrow down your audience into specific target markets and niches, making marketing that much easier. However, all of this is a big difficulty without followers. If you are having trouble gaining followers, here are a few tips for you to follow.

Branded hashtags

If you have a business or brand and are making use of Instagram, one thing that you should definitely not pass on is hashtags. Hashtags are one of the most incredible tools that Instagram has to offer its users. It allows you to extend the reach of your content and make it much more discoverable. This is if you are using hashtags that have already been made.

You can also make your own hashtags for your business which can be used every time you post something, or can be encouraged to be used by other users when posting about your brand. A good example of this would be when Coca-Cola had their share a coke campaign with the hashtags #shareacoke, which people could use to show them with their drinks.

As a business this is an excellent way to keep track of analytics and even grow your brand awareness.

Interact with your followers

Many people think that, especially as a business or brand, Instagram should be used as a one-way communication channel where you share with others but don’t actually interact. This won’t get you anywhere. If you want to grow your follower count, you need to increase your engagement, and to do this, you need to be interacting and engaging yourself too.

There are so many ways in which Instagram allows for users to engage, from direct messaging, liking and commenting on other user’s content, sharing other users' content, and even following people who would reciprocate . By engaging with other users, you make your account easier to notice and you are putting yourself in their face so that they almost have to acknowledge you.

Use videos

Instagram started out as a platform where all you could do was post photos for your followers to see. These days it is so much more than that. Instagram has given users the ability to post both videos and photos in a multitude of features.

It is important to post videos as they are typically more captivating than any photo. Videos will draw attention to your account and make you much more visible. People are more likely to engage with videos too. You can post videos to your feed, to IGTV, to Reels, and even to Stories.

Get your profile done

Last but not least, you need to ensure that your profile is fully completed and also looks good. Your profile is one of the most important aspects of your Instagram account and if you haven’t fully completed it, people will be less likely to follow you.

When making your profile you will start out with a username. You want this to be simple and short so that it is easy to remember. This is because it is how people will search for your account. Next up is the profile photo. When choosing a photo, you must ensure that it is clear and easily visible in the small icon.

It should also match the tone of the rest of your account in order to keep the balance. Last but not least you have the bio. If you are a business or brand, here you should include things like the location of your business and the direct link to your website. You can also include contact details. The most important part of the bio is that you explain what your account is about.

While Instagram is a great platform to socialize and build a following, remember that the competition is tough. With this guide, some consistency, and time, you should be able to grow a strong following base.