If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the biggest and the most flexible/powerful platforms out there.
Pinterest may not be quite as big as Facebook in terms of pure users but it’s actually not as far behind as you might think.
What’s more, it has a ton of unique features that present excellent opportunities for the savvy marketer.
The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them.
Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or ‘re-pin’.
Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle?
And seeing as Facebook and Twitter are so much bigger, does it really matter?
Well, the first thing you should get out of your head is the idea that Pinterest isn’t that big. In fact,
Pinterest currently has 250+ million users which is really pretty massive – and a subset of the market that you just can’t ignore.
Also interesting is that 80% of those 250+ million users are female. This is quite unique for any social network and provides you with a great way to reach a female audience – something that a lot of blogs and brands could stand to do a little more effectively.
42% of all adult women in the US use Pinterest which is massive – and actually, 13% of males do which is still rather significant.
And while Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought.
Pinterest is also one of the fastest growing platforms.
So you need to be on Pinterest and this is especially true once you realise that there are plenty of ways you can succeed on the platform even if your niche isn’t terribly creative or visual.
Over the course of this Pinterest marketing series, we’ll look at some more creative and imaginative approaches that you can take to your Pinterest marketing and we’ll see how many other brands have managed to take the network by storm.
Better yet, you’ll find that Pinterest is actually one of the easiest social networks to manage and maintain.
The amount of time and money you’ll invest here is minuscule, and especially when compared with the amount you stand to gain. This is a very high ROI and it demands your attention!