Once your business goes online, there's no looking back. It is one of the best ways to boost your sales and ensure customers return. However, you may notice that instead of growing, the sales have just gone down.
If you haven't been receiving any online queries or aren't able to track tractions on your channels, it is a sign that something's wrong. Well, in most cases, this is your website bounce rate. It is the percentage of visitors who leave after viewing only one page or a few sections due to poor design, boring content, or other unsatisfactory issues. A high website bounce rate will only bring down the credibility and reputation of your business.
Thus, you'd need the assistance of a professional web design agency in Sydney that would shoot up your business while decreasing the bounce rate with their unique tricks and strategies.
What Are Bounce Rates?
Bounce rate refers to the metrics that measure how many people visited your website and left it without navigating any other pages. A high bounce rate often indicates your business isn't performing well.
As a business in Sydney, you must have a low bounce rate. Well, if you do, some other business will 'bounce' upon your failure and move ahead. According to a report on what a good bounce rate is, it must be 20% to 45% for e-commerce websites and around 25% for B2B portals.
Google Analytics can be one of the best tools to measure your bounce rate. Once you start noticing the slip in the business, you should start monitoring data as soon as possible. If you don't have enough time, you may outsource the job to any of the leading expert web design agencies in Sydney.
The professionals would not only constantly check on your data but also monitor it. They will constantly verify the data and implement changes that would help your website reduce the bounce rate.
How Do Expert Web Design Agencies in Sydney Reduce Bounce Rate?
As a growing or already established business in Sydney, launching a website wouldn't be anything less than a cherry on the cake top. However, only sometimes will this cherry be sweeter as there would be a risk of a higher bounce rate.
Well, here's where the expert agencies come into play and work on boosting the rankings. After all, a good bounce rate goes a long way in establishing a strong SEO strategy.
Here are some of the common strategies that these leading web design agencies in Sydney adopt to help businesses reduce their bounce rate:
Improve Website Content
If you've been in the online space, you've probably heard the saying, "Content is the King." Well, no matter how much one says that content isn't important, it is. If your content isn't up to the mark, no visitor would even go to the next page.
When a visitor comes to your website, they'll be visiting the landing page. If the landing page only has bulky and unreadable text, it will negatively impact them, and they will soon rush away. Thus, it is important to constantly update and upgrade the content on the website based on what the customers want to see. Apart from the material, it is important to maintain a clean and neat font.
Avoid Annoying PopUps
No customer ever wants to be bombarded by popups as soon as they visit a website. If your website has too many popups, it will be a dealbreaker, and the visitor will immediately quit your website. There's no doubt that popups are a great way to build a customer base, but too many of them are just annoying.
Having too many popups will only increase your bounce rate. Rather than implementing the popups everywhere, it is advisable to include them only where necessary. The professional web design agency in Sydney is familiar with these nuances and would thus design a clean website to engage customers without bombarding them with popups.
Call-to-Action Buttons
An irresistible call-to-action button can be a great way to grab the eyes of your audience. Professional web design agencies in Sydney create the best call-to-action buttons, implementing all necessary elements to drive engagement and reduce bounce rates.
The call-to-action button should create a sense of urgency so that the visitor is enticed to click on it and visit further. Designing and placing the call-to-action button in the right place will help to boost conversion while also reducing the bounce rate.
Conclusion
It comes to keeping your website simple to make it engaging. The more engaging, easy-to-use and simple to navigate your website, the more your users will be going on reading across the pages. Understanding the nuances of reducing bounce rates can be complicated if you've never been in this sector.
Thus, outsourcing this to a local agency that understands your target audience in Sydney can help you in the long run. Experts like Creato are available every step of the way to ensure the success of businesses by reducing bounce rates through the best strategies. Contact them to know more.