Podcasts are slowly but surely gaining popularity in a widespread audience. People listen to podcasts for various reasons. It is a great way to save time by retaining the desired information while driving your car or doing chores around the house.
Depending on the topic, podcasts could be a source of entertainment or a great way to relax but in any case, to some extent it is educational. You get to listen to someone talk about the topic of your interest and enjoyment. But what are the ways with which you can reach your target audience? Here are some tips that will help you with popularizing your podcast:
It's one thing to broadcast podcasts. It’s quite another to know where you want to broadcast them. Correctly placed podcasts have better chances at gaining popularity than the one put on a platform accessible for only a certain audience. Choose the biggest platform you can think of with an established history of hosting podcasts.
Spotify is arguably the most popular one out there. It has everything you need: accessibility for the audiences of 90+ countries, covering the major markets like that of the USA and UK, 130M+ monthly subscribers with over 280M+ monthly users. Think of the potential traffic you will get.
After choosing the platform it’s important to know what kind of content you want to cover. This is easy! Just think of something you are interested in and have a lot of knowledge about.
Podcasts are all about sharing what you know among those with the same interests. And talking about something close to your heart comes with ease, you will never run out of things to say.
Now you got the topic covered too. The next step would be choosing the appropriate time for your broadcast. Schedule the episodes weekly or daily, if you are down to be that active.
It’s all up to you. But keep in mind that regular programming is more likely to become a part of your listener’s routine. Don’t worry about timezones! Once uploaded podcasts stay on the platform and are free to be played whenever.
Execution is the key! Doing everything mentioned above is nice, but you need to think of the details. If the topic of your podcast is something you love and are familiar with it is easy to talk about it.
But to prevent rambling that may eventually come along you may want to write down a little list of specific things you want to discuss in a particular episode. Another thing is to reach out yourself. Don’t just sit around and wait for people to magically discover your podcasts. Do some work yourself. You don’t need to do much.
Little clout has never hurt anybody. Kick starting the popularity of your podcast channel could be easily achieved with a high number of listeners on some of the episodes. This will definitely make others want to know what the fuss is about. Get Spotify podcast plays by purchasing them on a specialized website. Turn some money into success and gain even more.
5. And Finally..
Make it special! Customize your podcasts. I know this may sound crazy considering customizing audio packages is harder than say, visual ones. But it is achievable.
Come up with a greeting or a goodbye that only your listeners will get to hear. Make a tradition of asking a question or saying a phrase in all of your podcast episodes that will be memorable for the audience. These little things will make them come back for more.