Branding and marketing are phrases used by many businesses daily but not everyone has a true understanding of how they work to affect your bottom-line. Luckily, over time the industry gains more and more information.
Now there are clearer strategies to implement and the pros can show you how branding can directly affect your bottom-line positively.
There are many ways you can go about using branding as a bottom-line positive tool. Popular examples are branded embroidered shirts for your staff, branded packaging that goes out with very product shipped, branded vehicles, branded pens, notebooks and so forth.
These tools play a vital part in bringing your brand to life in the simplest ways. They help your brand stick in the mind of your customers and this can make you the brand of choice the next time they need to purchase a service or product that you offer.
Want to know how to use this helpful strategy? Here are 4 points that help you take a closer look into how branding can boost your bottom-line.
1. Branding Allows Your Business to Always Speak
Making sure that your brand is visible in as many ways as possible, whether it’s visible on people or objects, allows it to always have a voice to your customer in a world filled with so many messages.
That is why packaging is extremely important if you want to put your brand on the map, especially if it is in a saturated market. Personalized packaging showing off the brand name and logo is one of the optimal ways to promote it. Think of the many ways you can print and customize wrappers to promote your brand, including paper bags, boxes, tissue paper, and other types of protective packaging.
When your customer is thinking through where to source a service or product, your business’ branding can be remembered. This is how it speaks and leads to someone contacting you.
The goal is always to secure a sale, and this is one way of doing it. With your business always having a voice through its branding, a flow of business is something that can be expected. When your brand is speaking and advising the customer what to do or where to go next, it gives little room for another business to step into that space.
2. Branding Allows Your Business to Be Considered
One of the biggest tasks of any business is remaining a part of your customer’s consideration set when needing to buy a service or product which you provide. With a voice in the noise, your brand is always top of the consideration list of businesses your potential customers think of when needing a product or service.
Being a part of a customer’s consideration set, means you have very little competition in that space. The only way to drop out of that consideration set is through a bad experience of your business. So, make sure you deliver on the promise you communicate during your marketing.
With effective service and clear & visible branding, repeated consideration of your product or service is possible. When customers consider you as the go to business for their needs, income is guaranteed.
3. Branding Allows Your Team to Build the Right Relationships
Think of UPS and you’ll realise their brand is built around their delivery teams, easily recognisable cars and exceptional service. The other part they’re also known for—and which you’ll see in their branding campaigns—is the emotional relationship this brand has built with people through its teams.
This is the power of branding. Branding can build emotional connections with your customers, whether it’s the business logo on the shirt pocket of a friendly worker’s face, or the advertising you do on Facebook.
Why is this important? Because once a relationship is built by your team through your branding, you have a stronghold in customers’ lives. When they need a service or product you supply, they will start and end with you because relationship makes them loyal to you.
The loyalty built with customers will also mean they become your advocates. When customers start to advocate for you, they connect you with their own communities. In the long run, this builds a larger customer base for you and a growing business.
4. Branding Allows Your Business to Be Generational
The greatest goal of many businesses is to become generational in their customer’s lives. If your business’ message is passed down through the generations, it means your business lives on for generations. Branding can do this.
It can start with a woman’s emotional relationship built around your business and brand. A mother will build her family’s life around your product or service and teach her kids that you’re all they need when a need occurs. With this in place, your business and its bottom-line are bound to grow and live for many years with every new generation passing on the baton.
Branding is a tool that most businesses are only now starting to truly understand the value of. But we also need to understand that branding as a tool to positively impact bottom-line, takes time to build. Once built, it has an effect on your bottom line for a much longer period than a simple price discount to impress a few customers.
When branding is treated and used correctly, it builds business pride, staff morale & advocates through your customers. With all these people backing your business from within and externally, your bottom-line is guaranteed to grow year on year.