Where to Buy Apple Gift Cards on Black Friday for the Lowest Price

Black Friday shopping can feel overwhelming. Between doorbusters, limited-time sales, and crowds (whether physical or digital), finding actual value takes effort. If Apple gift cards are on your shopping list this year, you're probably wondering where to find the best prices without getting caught up in marketing hype.
Let's cut through the noise. This guide covers real options for buying Apple gift cards during the Black Friday season, what deals actually look like, and an alternative platform that might save you more money than traditional retailers.
What Actually Happens with Apple Gift Cards on Black Friday
Here's something most shoppers don't realize: Apple rarely discounts their gift cards directly. What they do instead is offer promotional gift cards when you buy their products. During their 2025 shopping event (which ran November 29 through December 2), customers received gift cards ranging from $25 to $200 based on which products they purchased.
Buy a MacBook Air? Get a $150-$200 gift card. Purchase AirPods? Receive a $25-$50 card. The catch is that these gift cards can only be used on future purchases, not the one you're currently making.
So while it feels like you're getting a discount, you're really getting Apple's way of encouraging you to spend more later. It's not necessarily a bad deal, but it's important to understand what you're actually getting.
Smart Shopping Strategies Beyond Black Friday
Timing Matters Less Than You Think
Black Friday has evolved. Retailers now launch "early Black Friday" deals in early November, sometimes even October. The "official" Black Friday often features the same deals that were available days or weeks earlier. Don't wait for November 29 assuming prices will magically drop. Monitor prices starting in early November and grab legitimate deals when you spot them.
Many of 2025's best Apple Gift Card Black Friday promotions actually launched before Thanksgiving week. The psychological power of "Black Friday" drives purchases more than the actual date delivers exclusive savings.
Stack Your Savings
Serious bargain hunters layer multiple discounts. Start with cash-back portals like Rakuten or TopCashback. During Black Friday, these services often boost cash-back rates to 10% or higher at participating retailers. Buy your gift cards through the portal, collect the cash back on top of any bonus promotions.
Pay with credit cards that offer category bonuses. Some cards give 5% back at Amazon, others offer extra points at electronics stores. If buying directly from Apple, use Apple Card for 3% cash back (though this means forgoing retailer bonuses).
These strategies don't work with platforms like LootBar since they operate outside traditional retail structures, but the direct discounts might already exceed what you'd get through stacking at conventional retailers.
Physical vs Digital Cards
Digital gift cards deliver instantly - perfect for last-minute gifts or immediate personal use. They're also impossible to physically lose, stored safely in email or Apple Wallet.
Physical cards provide a more tangible gifting experience. Handing someone an envelope with a card inside feels more substantial than forwarding an email code. Purely psychological, but psychology matters in gifting.
From a deals perspective, pricing remains consistent across formats. Choose based on your needs rather than hunting for format-specific discounts.
Traditional Retailers and Their Black Friday Strategies
Most major retailers take a different approach. They offer bonus cards when you purchase Apple gift cards, creating value in their own ecosystem.
Amazon's 2025 Deal
Amazon ran a straightforward promotion: buy $100 or more in Apple gift cards, get a $15 Amazon credit. This essentially gives you 15% back in Amazon currency. The appeal here is pretty clear - instant digital delivery plus money you can spend on literally millions of products. If you're already an Amazon shopper, this makes sense.
Best Buy's Match
Best Buy copied Amazon's homework and offered the same deal - purchase a $100 Apple gift card, receive a $15 Best Buy gift card. The advantage with Best Buy is flexibility. You can order online or walk into a physical store. Some people prefer handling physical gift cards, especially when gifting, and Best Buy delivers on both fronts.
Walmart and Target
These two giants participate in Black Friday gift card promotions, though their offers vary each year. In 2025, Target featured dozens of gift card deals during Black Friday, while Walmart included various bonus card promotions. Neither matched Amazon's aggressive bonus structure for Apple specifically, but both stores offered convenience if you were already shopping there for other items.
Sam's Club and Costco also get into the action, particularly for members. These warehouse clubs occasionally offer multi-packs or slight discounts, though membership requirements mean they're not accessible to everyone.
The Problem with Bonus Card Promotions
Bonus cards sound great until you think about what they actually mean. That $15 Amazon credit? It locks you into spending more money at Amazon within a certain timeframe. The Best Buy bonus card? Same story - you're committing to another purchase to extract the value.
This isn't inherently bad, but it's worth calculating whether the promotion actually saves you money or just shifts your spending. If you were planning to shop at these retailers anyway, fantastic. If not, you might be creating artificial savings that disappear when you buy things you didn't originally need.
Enter Digital Marketplace Platforms
This is where things get interesting. While traditional retailers focus on Black Friday bonus promotions, specialized digital platforms offer consistent discounts year-round. One platform worth examining is LootBar.
LootBar operates differently than Amazon or Best Buy. Originally focused on gaming transactions, they've expanded into digital gift cards with a straightforward value proposition: actual percentage discounts on face value.
How LootBar Works
When you buy through the LootBar gift card marketplace, you're getting direct discounts up to 6% off iTunes gift cards. No bonus cards, no future purchase requirements - just immediate savings on the card itself. Purchase a $100 card for around $94-$97 depending on current promotions.
Six percent might sound less exciting than a $15 bonus card, but consider this: LootBar's discounts apply year-round, not just during Black Friday. For people who regularly buy apps, games, music, or Apple subscriptions, these savings compound quickly.
The Security Question
Buying from a platform that isn't Amazon or Apple naturally raises security concerns. LootBar addresses this through several measures. Their transactions process through official channels with SSL encryption. They maintain a 4.9 out of 5 rating on Trustpilot with thousands of reviews - substantially more feedback than many competitors, suggesting genuine user satisfaction rather than curated testimonials.
Delivery happens instantly via digital codes, typically within minutes. The platform operates globally and accepts over 100 payment methods, making it accessible regardless of your location or preferred payment type. They also offer 24/7 customer support and a refund guarantee, which provides some protection if issues arise.
Additional Perks
Beyond consistent pricing, LootBar occasionally runs promotional codes that stack on top of their standard discounts. During certain periods, these codes can push savings to 21% off - significantly exceeding what you'll find during Black Friday at traditional retailers.
The platform also specializes in US-region iTunes cards, which matters for international users. Many people worldwide use US Apple IDs to access apps and pricing not available in their home countries. LootBar guarantees their US cards work for digital purchases, avoiding the regional restrictions and billing mismatches that plague other platforms.
Comparing Apples to Apples (Pun Intended)
Let's run some numbers. Say you plan to spend $300 on Apple products, subscriptions, and apps over the next year.
Scenario 1: Amazon Black Friday Bonus
- Buy $300 in Apple gift cards
- Receive $45 in Amazon credit ($15 per $100)
- Total value: $345, but the extra $45 must be spent at Amazon
Scenario 2: LootBar Standard Discount
- Buy $300 in Apple gift cards at 6% off
- Pay $282
- Immediate savings: $18
Scenario 3: LootBar with Promotional Code
- Buy $300 in Apple gift cards during a promotion offering additional discounts
- Potential savings: $30-$63 depending on code strength
- No future purchase requirements
Which option wins depends entirely on your shopping habits. If you regularly shop at Amazon and would use that $45 credit anyway, scenario one might offer the most total value. If you prefer immediate savings without strings attached, LootBar's approach delivers clearer benefits.
For frequent Apple ecosystem users - people buying apps weekly, subscribing to multiple Apple services, or making in-game purchases regularly - LootBar's year-round availability becomes the killer feature. You're not restricted to one weekend's promotional window.
What About Direct Discounts on Apple Products?
Here's an important distinction: buying discounted Apple products often beats gift card promotions entirely. During Black Friday 2025, Amazon discounted the 15-inch MacBook Air by $250 in actual price reduction. Apple's promotion offered a $200 gift card with the same MacBook. The direct discount saves you more money immediately.
Gift cards make financial sense when you're spreading Apple purchases over time. If you're buying an iPad today and know you'll need an Apple Pencil, AppleCare+, and an Apple Music subscription over the coming months, Apple's gift card essentially becomes a delayed discount on those future items. But for single-purchase scenarios, direct discounts typically win.
Watch for direct price cuts on Apple products before committing to gift card strategies. Sometimes the best "gift card deal" is not buying gift cards at all.
Avoiding Black Friday Gift Card Scams
Black Friday attracts scammers like moths to a flame. Watch for these red flags:
- Offers claiming 50% or higher discounts (legitimate discounts rarely exceed 20% even through specialized platforms)
- Sellers requesting payment via wire transfer, cryptocurrency, or unusual payment apps
- Gift cards sold on auction sites at steep discounts (frequently fraudulent or stolen)
- Unsolicited emails offering "free" Apple gift cards
- Websites with URLs that almost but don't quite match official retailers
Stick with established platforms. When trying new services like LootBar, verify you're on the actual official website (check the URL carefully), confirm security certificates are valid, and start with a smaller purchase to test the service.
Read the Fine Print
Promotional terms vary significantly. Apple's Black Friday gift cards typically exclude the newest product releases, educational pricing, and refurbished items. Gift cards received through promotions usually can't apply to your current purchase - only future transactions.
Some retailers limit how many promotional cards you can receive per customer or transaction. Certain deals are region-specific and won't work internationally. Save your purchase documentation until you've successfully redeemed cards, as activation issues occasionally occur during high-volume periods.
Making Your Decision
Your ideal purchasing strategy depends on several personal factors. Here's a framework:
Buy from Apple's official promotion when:
- You're purchasing multiple products over several months
- You value buying directly from Apple for peace of mind
- You're trading in an old device (combine trade-in credit with promotional cards)
- You use Apple services extensively and will definitely spend the gift card value
Buy from Amazon or Best Buy when:
- You shop regularly at these retailers and will use bonus cards
- You need physical gift cards for gifting purposes
- You're already shopping for other Black Friday items at these stores
- You want flexible delivery and return options
Buy from LootBar gift card platform when:
- You purchase Apple gift cards regularly throughout the year
- You prefer direct discounts over bonus card promotions
- You're comfortable with digital-only transactions
- You want the highest percentage discount available consistently
There's no universally "correct" answer. A casual iPhone user who rarely buys apps might prefer a one-time bonus card promotion during Black Friday. Someone deeply invested in mobile gaming, with subscriptions to Apple Music and iCloud, multiple Apple devices, and regular app purchases might save more through LootBar's consistent discounts over twelve months.
The Reality Check on Black Friday Gift Card Shopping
Gift cards occupy a weird space in Black Friday shopping. They're simultaneously one of the most flexible gifts you can give and one of the most impersonal. They're practical but lack the thought that goes into selecting an actual present.
From a pure value perspective, Apple Gift Card Black Friday promotions offer real savings - if you approach them strategically. The mistake shoppers make is treating all deals as equal. A $15 bonus card isn't the same as $15 cash. A 6% discount that's available year-round might exceed a 15% bonus that only appears once.
Do the math for your specific situation. Calculate what you actually spend on Apple products and services annually. Factor in whether bonus cards lock you into spending you wouldn't otherwise make. Consider whether year-round discounts serve you better than seasonal promotions.
Black Friday rewards preparation more than spontaneity. The shoppers who save the most are the ones who track prices weeks in advance, understand which promotions deliver genuine value versus marketing illusions, and match purchasing strategies to their actual spending patterns.
Final Thoughts
The lowest price on Apple gift cards during Black Friday isn't always found where you'd expect. Traditional retailers offer bonus cards that sound great in headlines but require future purchases to unlock value. Apple's official promotions provide solid deals for people buying multiple products. Digital platforms like LootBar deliver consistent direct discounts that might save more money for regular Apple ecosystem users.
Your best approach combines awareness of all available options with honest assessment of your Apple usage patterns. Are you an occasional user or someone who spends consistently throughout the year? Do bonus cards align with your shopping habits or create artificial spending? Does the convenience of instant digital delivery matter more than the experience of physical gift cards?