The world of watchmaking has transformed drastically, with texture and shape taking center stage as defining elements in contemporary design. Watches are no longer just instruments for keeping time—they’re personal statements, reflections of style, and, for many, wearable works of art.

This shift is clear in brands like CIGA Design, a trailblazing name in the watch industry that has redefined modern aesthetics with innovative designs rooted in simplicity and artistic expression.

CIGA Design: Where Form Meets Function

Founded in 2016, CIGA Design emerged as an independent Chinese brand committed to the idea that fine watchmaking should be accessible to everyone. 

Guided by the Bauhaus principle of "form follows function," the brand emphasizes a minimalist approach, where each piece explores texture, material, and design. 

Every CIGA Design watch challenges conventional shapes and incorporates unique textures, resulting in timepieces that stand out technically and aesthetically.

One of CIGA Design’s standout achievements is the award-winning U Series Blue Planet, a watch that earned the brand the prestigious GPHG Challenge Award in 2021. 

This global recognition elevated CIGA Design as a leader in the industry, showcasing how they merge mechanical artistry with environmental themes, all while embracing innovative textures and shapes.

The Role of Texture in Watch Design

Texture is essential in modern watchmaking, where materials can elevate a watch from a simple accessory to an iconic statement piece. For CIGA Design, texture goes beyond mere aesthetics—it embodies the brand’s values and narrative.

Take the U Series Blue Planet, for instance. This watch uses asynchronous tracking technology, a breakthrough that allows the hour hand to move in 30-degree increments while the minute hand rotates 390 degrees, making time-telling engaging and unique. 

The rotating globe dial symbolizes Earth's natural rotation, creating a visual texture that not only appeals to the eyes but also resonates with those who appreciate the delicate balance between humanity and nature. 

Crafted with eco-friendly materials, this watch is a tribute to environmental consciousness—a tactile reminder to consider our planet's well-being.

For those seeking an elevated version, the Blue Planet Gilding Version offers a luxurious twist with a micro-carved, 24K gilded dial. This intricate texture replicates the Earth’s terrains with precise detailing, capturing the elegance and longevity of gold as a symbol of timeless beauty. 

The gilded Blue Planet is a celebration of craftsmanship and the lasting allure of natural elements, brought to life with a tactile, multi-dimensional dial that feels as compelling as it looks.

Redefining Shape in Watchmaking

In addition to texture, shape plays a crucial role in the identity of contemporary watches. Breaking away from traditional circular forms, CIGA Design has embraced unique shapes that make each timepiece a sculptural work of art.

The Series Z - Edge watch, for example, draws inspiration from architectural aesthetics. Its distinctive square case challenges the conventional round dial, creating a bold, geometric look that pays homage to modern architecture. 

The minimalist lines are combined with a skeletonized design that reveals the intricate inner workings of the watch, offering wearers an intimate view of time's passage. 

It’s a design that’s as functional as it is visually striking, appealing to those who admire both architectural simplicity and mechanical precision.

The Series X - Eye of Horus takes inspiration from the ancient Egyptian symbol of the Eye of Horus, representing protection, strength, and clarity. This unique shape, combined with a skeletonized dial, allows wearers to appreciate the watch's intricate movement, symbolizing harmony between history and modernity. 

Encased in high-quality ceramic with a durable black silicone strap, this watch marries mythology with advanced engineering, creating a timeless piece of wearable art.

Unlock Unbeatable Deals This Black Friday

CIGA Design is thrilled to announce our Black Friday Sale, running from November 21st to December 2nd, where you can enjoy up to 10% & 30% off on our most iconic timepieces. 

Whether you’re looking for a timeless gift or a statement piece for yourself, this exclusive sale is the perfect opportunity to bring home CIGA Design’s craftsmanship at a fraction of the price. 

Explore our select models below and make this holiday season unforgettable with a stunning new watch.

Series U - Blue Planet (30% Off)

Discover the beauty of our planet with CIGA Design’s Series U - Blue Planet, now available at 30% off for Black Friday. 

This award-winning timepiece reflects Earth’s awe-inspiring landscapes through its finely crafted, 3D dial that captures every detail in stunning clarity. 

Designed for those who value both sustainability and art, the Blue Planet makes an ideal gift for anyone passionate about the world we share. Take advantage of this limited-time offer and explore its design here: Series U - Blue Planet.

Series U - Blue Planet (Gilding Version) (30% Off)

For a touch of luxury, the Series U - Blue Planet Gilding Version is the ultimate gift. Enhanced with gold accents, this watch elevates the iconic Blue Planet design, bringing sophistication to a sustainable theme. 

Ideal for those who appreciate refined elegance, the gilding version offers a perfect blend of style and purpose. Save 30% this Black Friday and make a lasting impression—see it here: Series U - Blue Planet Gilding Version.

Series X - Eye of Horus (30% Off)

Embodying the mystery and heritage of ancient Egypt, the Series X - Eye of Horus is a design masterpiece, now available at 30% off for Black Friday. Inspired by the Eye of Horus symbol, this watch symbolizes protection and insight, making it a meaningful and stylish addition to any collection. 

With its striking details and symbolic edge, it’s a timepiece for the bold. Discover its unique design and details here: Series X - Eye of Horus.

Series Z - Edge (30% Off)

For those drawn to modern, daring designs, the Series Z - Edge delivers sophistication with a strong visual impact. At 30% off, this Black Friday is the perfect time to add this watch to your collection. 

Its sharp lines and contemporary profile set it apart, making it a must-have for trendsetters. View its unique features here: Series Z - Edge.

Dragon Tourbillon (10% Off)

Inspired by Eastern symbolism, the Dragon Tourbillon is a work of art featuring a magnificent dragon on its dial. This Black Friday, take 10% off and experience the intricate craftsmanship that celebrates the power and majesty of the dragon. 

This tourbillon timepiece makes a bold statement and is a perfect gift for collectors. See it up close here: Dragon Tourbillon.

Everest Tourbillon (10% Off)

Celebrate the spirit of adventure with the Everest Tourbillon. Inspired by the peak of Mount Everest, this watch reflects the daring and resilience required to reach new heights. 

With 10% off this Black Friday, it’s the ideal time to invest in a timepiece that honors explorers. Check out the Everest Tourbillon here: Everest Tourbillon.

Bringing Texture and Shape Together

CIGA Design’s innovative approach demonstrates that texture and shape are not just stylistic choices—they’re integral elements that reflect a brand’s philosophy. 

Each CIGA Design watch is a testament to the belief that high-quality craftsmanship and self-expression should be accessible to everyone, not limited to a privileged few. 

The combination of textures like gilded dials, ceramic cases, and skeletonized designs adds depth, both literally and figuratively, to each piece.

Whether it’s the environmental awareness echoed in the U Series Blue Planet, the mythological connection in the Eye of Horus, or the architectural homage in the Series Z - Edge, every watch tells a story that transcends traditional watchmaking. 

The intricate details, from the tactile feel of the case to the visual allure of the dial, make each watch a unique journey through time, texture, and shape.

Conclusion

In the realm of contemporary watch design, texture, and shape have become powerful tools for expression. CIGA Design stands out as a brand that not only embraces these elements but also redefines them, crafting timepieces that resonate with individuality and artistic depth. 

Each watch is more than a device—it’s a canvas, a reflection of personal style, and a reminder that time is as much about feeling and form as it is about minutes and hours.

For those who seek a watch that combines innovative texture, unique shape, and profound meaning, CIGA Design’s collections are an invitation to explore the artistry of modern timekeeping.