The Tag Heuer brand has been a success story for more than 150 years. It seems to be particularly important to the designers not to create anything ordinary. The models are modern, revolutionary and uncompromisingly designed. Over time, the Swiss watch manufacturer of the Tag Heuer brand managed to give it a new look and new charm.

Whether on the beach, in the gym or strolling through town - the Tag Heuer Formula 1 cuts a good figure everywhere. Inspired by the high-performance technology in Formula 1, the Tag Heuer Formula 1 is still the ultimate leisure watch to this day. With its striking case and balanced color and design concept, it is simple, functional and robust with all the finesse of a professional sports watch. Thanks to high-quality components, it is still one of the most successful Tag Heuer models. In 2012, the completely revised design of Formula 1 caused an international stir. We would be happy to introduce you to a rapid all-rounder.

Tag Heuer Formula 1 - stylishly sporty

Formula 1 world champion Lewis Hamilton is considered a fighting fighter in the world of sport. His passion for racing makes him the perfect representative of Tag Heuer's rebel image. A total of 18 revised versions of the model were offered for the new Formula 1 planned for 2012, all of which were developed in technical cooperation with the Formula 1 team Vodafone McLaren Mercedes and tested by the drivers Jenson Button and Lewis Hamilton.

A total of three different movements, each with a 42 mm case, are available: chronograph, alarm clock, and a wristwatch. Highlights include the Tag Heuer Formula 1 Chronograph (42mm) with a black and red bezel, a stylish timepiece with a quartz movement and a fixed stainless steel bezel. The black dial has a rectangular date display at 4 o'clock and three black chronograph counters with red hands. Just like the screw-down crown with Tag Heuer Easy Grip technology and the logo made of finely brushed stainless steel, the pushers are covered with a black titanium carbide coating. The black rubber strap features Tag Heuer lettering and a finely brushed stainless steel folding clasp.

Fancy Design

The “TAG Heuer Formula 1” Chronograph (42mm) made of stainless steel and brushed ceramic has the same counters and date displays, but these are applied to an anthracite-colored dial with a sunburst finish. The polished stainless steel bezel and the crown with "Easy Grip" technology ensure a shiny appearance. The generously dimensioned case is made of finely brushed stainless steel, the bezel made of brushed, black ceramic has a distinctive tachymeter scale. The five-row bracelet shows alternating brushed black ceramic and stainless steel elements.