Starting a clothing line is both rewarding and tasking. If you are a creative with a spark of fashion, you can create a simple line of print apparels or create a cut and sew collection.
Once you have the business registration and licensing, and warehouse and storage figured out, you must protect yourself from unforeseen events by securing an insurance policy.
Once you have all the documents you need, it’s time to get down to business. Here are four pointers to get you started.
1. Machinery and raw materials
You must decide where you will source your fabric, where to buy sewing machines and adjustable dress forms before any work begins. These are everyday tools you will need in your business. Always go for quality over price. Quality machinery saves you money in terms of repairs and breakdown.
Today, consumers are interested in quality and comfort. Using quality fabric minimizes wastage and produces high-quality clothes your clients are willing to pay a little extra for.
If you prefer not to handle the manufacturing yourself, ensure that your manufacturer is using quality fabric. When using a manufacturer, producing more pieces will cost you less, but don’t let manufacturing cost push you into producing products you can’t move.
2. Dress design and market preference
People buy solutions to their problems, and dresses are no different. You must ask yourself what solution your client needs that your dress is solving. Are they going out for dinner, prom, dressing up for work, the beach or are they looking for a cute sunny dress for Sunday church?
The good thing about dresses is that they can serve multiple purposes, but having this purpose in mind when you design will help you stay within the functionality of the dress. Before settling on a design, check out what most expensive clothing brands are doing. Your competition will give you a hint on what’s in season and what to avoid.
3. E-commerce and marketing
This is where the rubber meets the road. Obviously, you want your clothing line to make you money so having a marketing plan is crucial for your business. More people are shopping online today than they did a decade ago, so having an eCommerce store is vital.
Your store should have a user-friendly interface that does not overwhelm or confuse your buyers. Some people use hacks to save money while shopping online, but that should not bother you. As long as you are making your cut, your business will not be affected.
4. Create a social media presence
Having a website is not enough. Social media sites host over 2 billion people a day which makes it’s a crucial marketing tool for your business. Post engaging content regularly but don’t overdo it or people will see it as spam. Link your website and social media to increase shares and traffic to your site.
Helping people feel great in their clothes is as awesome as starting your own business. With a little more on the cost implication, you will be on your way to creating a brand to reckon with.